BoomTown Real estate CRM technology
To stay competitive in the industry, you need a real estate technology solution that focuses on marketing. A real estate CRM platform can help professionals do everything they need and more, and finding a platform that does this can be a challenge – but you will often find one that does. You may need some of the features, but not all.
The most promising feature of BoomTown is its marketing and CRM functionality. BoomTown’s biggest draw is its ability to serve as a complete ecosystem for accomplishing these tasks on one platform. This approach has a few drawbacks, which we’ll discuss in due course, but let’s look at the solid set of features that this real estate software provides.
A general description of the features is given below
This is a major claim that BoomTown makes for itself, one that it fulfills well. BoomTown offers a wide range of tools and features covering everything from marketing automation and lead generation to metrics analysis and more, covering almost every topic that any professional should consider. This includes realtors as well.
However, all of this comprehensive functionality has its downsides.
In order to offer all these capabilities, there should be a multilevel pricing scheme.
This is true even at the lowest pricing levels. Among these features are lead qualification and distribution, email drip marketing, access to a mobile app, and an IDX website. The number of features available will increase as you advance through the tiers, up to and including a full lead management suite.
Highlights of another feature
With its lowest price level, BoomTown offers its IDX consumer-facing generation website as standard. IDX sites offer powerful search capabilities that enable users to perform specific searches on real estate, which is why they are always a high priority for real estate professionals. Contact information is provided at every stage of the process. A user can even create an account and receive email notifications when new properties meet their search criteria. IDX websites also serve sellers, as the integrated home valuation tool works to attract both buyers and sellers.
Lead generation is another incredibly powerful tool within BoomTown. BoomTown can create cross-platform marketing materials for Facebook and Google PPC ads that increase the overall number of eyes on these ads.
BoomTown’s real estate CRM automatically imports new leads so that you can nurture them.
You can track website activity, perform behavioral searches and determine patterns, and send emails and messages automatically with this CRM.
You can also divide your leads into custom lists if you wish.
Mobile Device Connectivity
Today, it is essential to have experts in business and mobile technology – and also to have a CRM with an advertising platform that facilitates flexible navigation.
This bill also pertains to BoomTown’s mobile app. You can use the advanced features of the app to make priorities easier. And you can also provide hot-blooded management information before moving to another provider. Text message and email options can also be used to modify response times.
BoomTown monitors your connections and your movements with its mobile app. Team members waiting for your reply are also placed in a special folder. This looks great and prevents them from falling through the cracks.